Product Visionary & Strategist

I turn bold visions into $1B+ revenue wins, delivering 30+ innovative products that redefine markets—from SaaS platforms to AI-powered medical devices. My superpower? Diving in cold to untangle user pain, refresh stagnant lines, and unlock monetization paths, even in unfamiliar industries. I've scaled $80M business units, boosted rankings from 13th to 6th against mega brands, and driven 25% recurring revenue growth by aligning strategies with stakeholders and emerging tech like AI, ML, and AR. (View Resume)

Core Expertise: SaaS, Web/Mobile Apps, AR Devices, Healthcare IT (Radiology, Cardiology, Enterprise Imaging).
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‍Versatile Impact: Fintech/PayTech, CX Analytics, Pharma, Manufacturing, Aerospace—plus UX/UI Design & Usability Research.

Product Development

My 25-year career has been ~75% new product creation vs 25% sharpening legacy. 30+ new products and thousands of features from idea to launch including critical first-to-market features. Over $1B new revenue created. Amazing results with limited budgets & staff.

Global Experience

US and global ownership of entire product portfolios. Expert with on-site and remote field research for user studies, product acceptance and c-suite. Leadership of in-house and offshore development resources.

User Experience

User-centric product design and ergonomics are critical components to customer satisfaction, loyalty, advocacy, "stickiness," and financial success. Excellent backlog prioritization skills and balancing stakeholder requests.

Leadership

Coaching and mentoring direct report teams is something I love. As a player-coach, I've led from 3 to 15 directs and up to 20 cross-functionally. From startups to Fortune 500; from $250K to $10M budgets, and P&L. I'm also great as a lone wolf new product PM.

Worked for recognized brands

Other Industry Samples

Brand Designs

Recommendations

A full set can be found on my Linkedin profile.

"It was a pleasure working with Steve over the past 3 1/2 years at Novarad where he used his excellent skills and experience to deliver spectacular results in increasing Novarad's brand in the industry. Steve was a master in getting the most out of a limited budget and delivering results. I really enjoyed working with Steve."

Fred Trovato

EVP Worldwide Sales, NovaRad

"I have had the pleasure of working with Steve for several years at 2 different companies. At our first company (Iomega), Steve had a new product idea that was built into a profitable new business unit that I was also a part of. And, because of my experience with Steve, years later I brought him aboard at Novarad, where I saw him very quickly make an impact on our product offerings, industry scores and competitive position in the marketplace. Steve has always been a strong leader, easy to work with, and, just as he had done at Iomega, he helped give our company extended life through solid product vision and leadership. I would work with Steve at a 3rd company."

Harold Welch

SVP Worldwide, NovaRad

"It was wonderful to work together with Steve Fowler, who was an exceptional Director of Products. He is a detail oriented, target oriented, ambitious and powerful co-worker, and his knowledge is vast and extensive. Whenever I had a problem, there has never been a time he has left me without a solution. Steve Fowler will find a way to weather any storm with a smile. I definitely would recommend him as Director of Products."

Daniel Haslam

Global VP, Reputation (Nuvi)

"While it seems so many knowledge workers show up and at best could earn a Participant Trophy, Steve has a quick mind and even quicker wit that elevates him to MVP status (at Novarad). On every project he was engaged, he was informed and served as a thought leader. His passion for product development and go-to-market strategy was evident with every decision made and demonstrated by the coaching and guidance he provided subordinates and colleagues.

Dan Bruck

Chief Marketing Officer

"Steve is the most respected superior I have ever had the privilege to work for. His leadership skills are far beyond the average manager. As a project manager he always puts the project first and foremost, with his subordinates at a very close second. Steve's organizational skills and communication to the team kept us on task with very successful results. There are managers you follow into a fire and some you push in the flames. I would follow Steve into any fire."

Michael Selke

Rockwell Automation

"I've been fortunate to see the crucial role Steve has played in the transformation of our company from a Radiology-specific software provider to a provider of Enterprise-level solutions. Steve is a game changer. His personal drive and leadership have resulted in incredible breakthroughs at the company. Including a complete overhaul of all our processes making every department leaner and more efficient. Steve is a great coach, he's made a difference in my life as well as many of my colleagues by giving sage and timely advice pertaining to both work and personal matters. Steve is also legitimately funny...seriously. His lighthearted humor makes for a fun and positive atmosphere to work in. I whole heartedly give my recommendation and endorsement of Steve in any desired capacity."

Jon Niu

Sr. Product Designer, NovaRad

"Steve and I met for the time at Iomega with the starting of the new Storage Networking BU. Steve was the product manager managing a few SKU's (I mean literally a few SKU's with direct revenues tied to it.) What Steve did is generally accomplished by a team and he man'd the whole higher end product line single handedly. Steve is a great team player, smart, hardworking, meticulous and just a fun guy to be within the group. His work was extremely focussed and delivery was on time and spotless. He was very dedicated and worked very hard. I love my experience working with Steve at Iomega and cherish the working relationship that I had with him. I strongly recommend Steve, he is a great guy to have in your team when you are going for a big and competitive market."

Sukanta Ganguly

Chief Technologist, Iomega/Lenovo

"I worked closely with Steve on products and pricing at Novarad. He is extremely sharp and thorough, and is able to quickly drive projects to completion. I have always been impressed by the loyalty he has been able to inspire in his teams."

Michael Chandler

CFO, NovaRad

"I worked with Steve during his tenure at Novarad, LLC.; a US based medical imaging company. As Novarad’s Asian distributor, I relied on Steve to help me implement a number of new products and services. Aside from his deep technical knowledge, I found Steve to be creative, resourceful, reliable and always willing to explore new ideas. He was quick to support my requirements and would waste no time helping me do research, pitch ideas to management and resolve technical issues. Steve is an excellent manager, capable of handling numerous complex projects. He always found a way to help me and never let me down. I enjoyed working with him at Novarad and can highly recommend Steve for any opportunity he may wish to consider."

Michael Ray Johnson

President, Novarad Philippines

"I worked with Steve while he was Product Director at Nuvi. He was a pleasure to work with and a great boss. He was one who took initiative in figuring out where the product was currently, then developing a roadmap to make improvements. He was great at talking to users of the product and figuring out what the pain points were. Overall a great experience working with him."

Nick Winslow

Senior Product Designer

"Steve and I worked together at Orchard, where he was our Director of Digital Product Design and a fellow Co-Founder. He was responsible for all things visually creative such as our very large mobile app, investor decks, branding, website, etc. Steve consistently showed leadership and initiative as he delivered user-focused designs and workflows that were creatively on target, edgy and communicated the “feel” we wanted to put across to our target market. We got along very well as we worked together on several projects. I highly recommend Steve to anyone seeking a product or design leader."

David Shannon

Co-Founder, Chief Payment Officer

Let's create amazing product experiences together.

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Full-time or Contract

Product Development

Global Experience

User Experience

Leadership

Worked for recognized brands

Product Samples: Medical Imaging

Other Industry Samples

Brand Designs

Recommendations

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